1. Introduction
Southfork Stays, operated by Lost Sheep Property Management ("we," "us," or "our"), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (southforkstays.com and associated domains) or inquire about our property.
2. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, phone number, and other details you voluntarily provide through our inquiry form or WhatsApp communication.
- Booking Information: Travel dates, number of guests, and special requests submitted through our inquiry form or third-party platforms (Airbnb, VRBO).
- Usage Data: Pages visited, time spent on pages, referring URLs, browser type, device type, and IP address, collected automatically through Google Analytics (GA4) and similar technologies.
- Cookies and Tracking: We use cookies, the Facebook Pixel, and Google Analytics to understand how visitors interact with our site and to improve our marketing efforts.
3. How We Use Your Information
- To respond to your inquiries and communicate about potential bookings
- To process and manage reservations
- To improve our website, content, and user experience
- To send relevant information about your stay (check-in details, area guides, house rules)
- To run targeted advertising campaigns on platforms like Facebook and Google
- To analyze website traffic and usage patterns
- To comply with legal obligations
4. Third-Party Services
We use the following third-party services that may collect data:
- Google Analytics (GA4): Website analytics and traffic measurement. See Google's Privacy Policy.
- Facebook Pixel (Meta): Advertising measurement and optimization. See Meta's Privacy Policy.
- Google Forms: Inquiry form submissions. See Google's Privacy Policy.
- WhatsApp (Meta): Direct messaging communication. See WhatsApp's Privacy Policy.
- Cloudflare: Website hosting, CDN, and security. See Cloudflare's Privacy Policy.
- Airbnb / VRBO: Bookings made through these platforms are subject to their respective privacy policies.
5. Cookies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. You can control cookie preferences through your browser settings. Disabling cookies may limit some website functionality, such as language preference persistence.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Inquiry form submissions are retained for the duration of the FIFA World Cup 2026 rental period and a reasonable period thereafter. Analytics data is retained according to the default retention settings of Google Analytics and Facebook.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
- Opt out of targeted advertising (via browser settings or platform controls)
To exercise any of these rights, please contact us at stay@southforkstays.com.
8. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
10. Contact Us
If you have questions about this Privacy Policy, please contact us:
- Email: stay@southforkstays.com
- WhatsApp: +1 (945) 369-6985
- Property Manager: Lost Sheep Property Management
- Location: Parker, TX 75002